The innovative customer feedback app comprises over 12,000 elite-level frequent flyers from across the alliance’s 20 members. It uses feedback gathered in real-time to ensure consistent standards at every SkyPriority touchpointfrom check-in and security to boarding and baggage collection at more than 1,000 airports worldwide.

“SkyTeam aims to deliver customers a seamless end-to-end travel experience across a global network, we want to ensure we meet our customers’ expectations at every level and there’s no better way to do this than by listening to them,” said Mauro Oretti, SkyTeam’s Vice President – Sales & Marketing. “The brand-new observer community puts our customers and our members at the heart of the alliance and its future, taking on board their opinions, experiences and suggestions to deliver value for all.”

The global airline alliance plans to use customers’ feedback to continue shaping the alliance centered on customer experience.

SkyTeam was the first alliance to use mobile technology to survey customer satisfaction on-the-go. The new highlights include:

• Future vision: the new ‘Jet Setters’ community is a platform for research beyond the standard SkyPriority touchpoints. Panel app members can participate in moderated discussions relevant to SkyTeam, submit ideas for future developments and help form the future of the alliance.
• Easier access: top frequent flyers can now sign up to become a new observer in a matter of clicks via the app. A series of three simple questions qualifies their eligibility, replacing the previous online registration form. Once a member, observers can also log-in via their Facebook account – another new feature.
• Competitive edge: to recognize and reward contributors for their feedback, SkyTeam has introduced a ‘Your Contribution’ rating system. Auditors can see how many reviews they’ve submitted and are awarded badges for reaching targets, including the number of airports, observations, pictures and more.

The SkyPriority Panel app is available in 16 languages and free to download, it enables frequent travelers to review their experience, add comments and upload photos. Information is shared across member airlines in real-time to quickly identify and rectify any potential issues.

To become part of the auditing community just download the SkyPriority Panel app from your preferred app store and you can start contributing straight away.

Theo SkyTeam